Case Study — Location-Based Marketing App
RedPaint: A Discovery App and Marketing Platform in One
Mont6 built RedPaint's iOS and Android app — a location-based discovery platform that helps people find nearby restaurants, bars, and things to do, while giving the businesses behind those listings their own in-app dashboard to run offers, events, and rewards campaigns.
- Client
- RedPaint
- Industry
- Leisure, Hospitality & Local Discovery
- Platform
- iOS & Android
- Location
- South Africa
Project overview
RedPaint is a location-based discovery platform built for the leisure and hospitality industry — helping people find nearby places to eat, drink, stay, and play, while giving the businesses themselves a direct, pay-as-you-go way to reach customers with genuine purchase intent nearby.
Mont6 built the RedPaint app end to end for iOS and Android: the consumer-facing discovery experience, and the vendor-facing control panel that lets a business manage its own listing, campaigns, and rewards without needing a separate website or a marketing agency.
The challenge
A discovery app is only useful if two different audiences both get what they need from the same product: customers who want a fast way to find something nearby right now, and business owners who want a direct, self-service way to reach them — without signing up for a long-term marketing contract. RedPaint needed an app development partner who could build:
A browsing experience organised by category — nightlife, restaurants, pubs, seafood, fast food, and more — so customers can filter down to what they're after fast. A detailed venue profile with one-tap calling, ride-hailing, bookmarking, and sharing, plus visibility into specials, events, and loyalty rewards. Time-boxed push notification campaigns that businesses can run themselves, so a Thursday quiz night or a weekend special reaches nearby customers directly. A self-service vendor control panel where a business can create offers and events, run campaigns, manage banner ads, and see the results — without touching a website.
Our solution
Mont6 designed and built the RedPaint app as a single product serving both sides of the marketplace.
On the consumer side, the home screen organises nearby venues into categories — Nightlife & Entertainment, Diners & Restaurants, Pub & Grills, Seafood & Sushi, Fast Foods, and more — each showing live counts of upcoming events and current specials. Tapping into a venue surfaces a full profile: photos, distance, opening hours, one-tap call and Uber buttons, a star rating, bookmarking, sharing, and direct links through to that venue's specials, events, and loyalty rewards. A notifications feed keeps customers up to date on time-boxed campaigns — quiz nights, limited specials, seasonal offers — from the businesses they follow.
On the business side, Mont6 built a Control Panel accessible from within the same app: a dashboard for creating special offers and events, running push notification campaigns, managing banner ads and rewards, and tracking results through campaign and click-through reports — all funded through RedPaint's own pay-as-you-go "Red Bean" credit system, with no subscription required.
Key features
Category-based local discovery
Customers browse nearby businesses by category — nightlife, dining, pubs, seafood, fast food, and more — with live counts of current specials and upcoming events.
Rich venue profiles
Each listing shows photos, hours, and distance, plus one-tap actions for calling, booking a ride, rating, bookmarking, and sharing.
Time-boxed push campaigns
Businesses run their own push notification campaigns — quiz nights, limited specials, seasonal offers — that appear directly in customers' notification feeds while they're live.
Loyalty rewards & bookmarks
Customers earn and redeem loyalty points per venue and bookmark their favourites, giving businesses a built-in reason for repeat visits.
Self-service vendor control panel
Business owners create special offers and events, run campaigns, and manage banner ads directly from the app — no website or agency required.
Campaign & click-through reporting
Every campaign, reward, and banner ad comes with its own report, so businesses can see exactly what's working and what their Red Bean credits are being spent on.
App screenshots
Building a marketplace or two-sided platform?
From consumer discovery apps to the business dashboards behind them, we build the full product — not just half of it.