Business Analysis and Strategy
Your goals are our goals. We don’t succeed unless you do. App strategy and planning is essential.
Let us plan together. And succeed together.
A lot of apps fail. In fact, most do. Therefore, careful planning discussions are
essential to ensure that when we proceed with your project, we reduce the risk of failure as much as
possible.
There’s a conception that all you need is to have an app in the stores and customers
will follow, but this is totally flawed. But it can fail even before it gets listed in the app stores
too, if you have not considered all aspects carefully like user acquisition and engagement
strategies.
This is where we can help. Through the experience of our designers & developers
being involved with well over a hundred app projects over the last decade you can rely on the lessons we
learned and industry knowledge to advise you on the best way forward.
We would love to work with
you, but we will advise you if your project is due for failure because of a difficult market space that
you try to enter or if your app lacks certain features that will not keep users engaged. For us, success
is more important than another deal on the table. This is what sets us apart from our competition.
Some topics we’ll be discussing include:
Target Audience
Who is your target audience? Where do they live, how old are they, what do they like etc.
Competitor Analysis
Who are your competitors and what do they offer their customers?
Monetisation
How will you make money from the app and what are your income potential?
Investment
Will you be funding the project yourself or do you need investment?
MVP Features
What is your Most Valuable Product. Version 1, what features will it include?
Phases and Releases
What is planned for future releases of the app. And when does it make good sense to release.
Marketing
What is the post-launch marketing plan for the App? Having it listed in the stores is not enough.
Business Objectives
What are your business goals objectives? How do we measure success?