Business Analysis and Strategy

Your goals are our goals. We don’t succeed unless you do. App strategy and planning is essential.

Let us plan together. And succeed together.

A lot of apps fail. In fact, most do. Therefore, careful planning discussions are essential to ensure that when we proceed with your project, we reduce the risk of failure as much as possible.

There’s a conception that all you need is to have an app in the stores and customers will follow, but this is totally flawed. But it can fail even before it gets listed in the app stores too, if you have not considered all aspects carefully like user acquisition and engagement strategies.

This is where we can help. Through the experience of our designers & developers being involved with well over a hundred app projects over the last decade you can rely on the lessons we learned and industry knowledge to advise you on the best way forward.

We would love to work with you, but we will advise you if your project is due for failure because of a difficult market space that you try to enter or if your app lacks certain features that will not keep users engaged. For us, success is more important than another deal on the table. This is what sets us apart from our competition.

Some topics we’ll be discussing include:


Target Audience

Who is your target audience? Where do they live, how old are they, what do they like etc.


Competitor Analysis

Who are your competitors and what do they offer their customers?



How will you make money from the app and what are your income potential?



Will you be funding the project yourself or do you need investment?


MVP Features

What is your Most Valuable Product. Version 1, what features will it include?


Phases and Releases

What is planned for future releases of the app. And when does it make good sense to release.



What is the post-launch marketing plan for the App? Having it listed in the stores is not enough.


Business Objectives

What are your business goals objectives? How do we measure success?

Ready to get started?

We’re excited that you are here, if you have any questions or would like free advise please do not hesitate to get in touch with us.

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Want to know more?

Chat to one of our technical advisors to find out more about our services.